Welcome to the Municipality of Hoorn: our birthplace and a true pearl on the Ijsselmeer. A municipality bursting with historical charm. We were tasked by the municipality to not only put our beautiful area on the map, but digitally make it shine like never before!
A digital resurrection! After a period of silence on the channels, PlanC Media was given the task of blowing a fresh wind through Hoorn’s online city marketing. The challenge was to present Hoorn as attractively as possible within established frameworks of the Ikhouvanhoorn campaign. We had to show that Hoorn has a lot to offer for young & old and above all that it is a municipality to be proud of.
We revitalized the “ikhouvanhoorn” platform on social media with a focus on strategic content, creative campaigns and targeted interaction. And, not to mention, everything organic.
In consultation with the Municipality, we updated the website, created engaging content, provided interactive newsletters and used drones for breathtaking aerial photos and videos.
We showed Hoorn to our followers literally & figuratively from new heights!
Thanks to our efforts, Hoorn was back in full swing online during the camapgne Millions of views, a growing community and enthusiastic responses to our drone videos and interactive & informative posts.
