Case: My Haircandy - PlanC Media

case study | my haircandy

add a touch of sparkle to your hair

the brand

My Haircandy offers stylish, elegant and durable hair accessories for women of all ages & hair types, who are looking for affordable, high-quality products with a distinctive design. With the unique gold star on each product, My Haircandy stands out as the brand for the confident, trendy and stylish woman.

the assignment

The brief was clear: create an online presence that radiated as much as their products. From the launch of My Haircandy, we have been fully involved. Through extensive brand research, we now know the market better than our own hair color.

It is also important to boost sales at Trekpleister and Kruidvat, the leading retailers for hair accessories.

our approach

We dove deep into the brand DNA, designed a striking visual identity, shot irresistible content and tweaked their online and social media strategies.

We then designed a website that is as stylish as a perfect haircut. Our social media approach brings their products to the right audiences with a sparkling mix of organic posts and paid campaigns on TikTok and Instagram.

results

With millions of impressions, a slowly building loyal community, and collaboration with national marketing campaigns from Kruidvat and Trekpleister, the results were fantastic.